Zeekr Off Road Experience (2024)
A beautifully designed way to explore the capability of Zeekr’s luxury EVs. Change terrain modes. Access advanced off-road controls. Experience every interaction through stunning 3D visuals. Powerful capability. Beautifully simple.
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Project Overview Zeekr’s advanced off-road capabilities needed to feel intuitive, immersive, and high-tech. By combining intuitive controls with rich 3D visuals, complex functionality became an engaging experience. A digital experience designed to make the technology feel as capable as the vehicle itself.
Tools & Methods
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Figma
After EffectsDeliverables
Key Locations
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Key Takeaways
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KeyTasks
Interface UI Design Lead
Lead a small team of interface and experience designers to create UI components and icons.
Benchmarking
Analyzing the competition and understand where the product exists in the visual fidelity vs technical info space. Benchmarked cars included American staples (Rivian, Hummer EV, Tesla Cyber Truck, Ford Bronco) and new Chinese EVs in the segment (Yangwang U8, Fangchengbao Bao 5, Jetour T2).
Stakeholder Alignments
Align design with strategic objectives, technical feasibility, and, of course, user needs.
One App, Two Views
We created two visually opposite, yet complimentry views; One where the 3D visuals took the lion's share of the screen real estate with controls placed at the edges. The edge placement was so the user could easily find the controls and enhance the simpliciuty of the application. The second view is far more detailed for when the users prefer to see more information and car status.
Gadgets
Simple staples for any outdoor adventure, nicked names "gadgets" these UI elements provide the user with important navigation information to mannuver the vehicle in simple and challenging situations alike. These gadgets are placed alongside information on the details page in an easy to understand bento layout.
